29th of August 2019 | 8:30am - 11:30am

Back and more intimate than ever before


Key takeaways from this event

Connecting you with the media to get your story in the news

Panel Discussions and Q&A

Uncover journalists pitching preferences, press release bugbears and tips for successful news stories.

Our Event Moderator will pose questions to the panel about what they need from you to get your story across the line. The event moderator will then turn it over to you to ask panellists about deadlines, story angles, needs and wants.


Gain direct feedback on your press release from media experts in your industry.

Small round-table sessions will allow you to engage directly with some of the biggest journalists, editors and producers in Australia.

Bring along your press release so you can receive live feedback and pitch directly to our panellists.


Develop ongoing relationships with the top experts in journalism

Mingle one-on-one with journalists who you may be pitching to, but could never have the opportunity to see face-to-face.

Make your next press release successful by learning the tips and tricks to ensure your campaign gets the media run it deserves. This event allows you to participate in dynamic panel discussions, small workshops and invaluable face-to-face networking time with the panel. 

These sessions have been proven to deliver results so that you can start perfecting your pitch and receiving higher media pick-up.  Bring along your press release, as all past Masterclasses have seen attendees stories published.

Limited to only 30 tickets, register now to start connecting with the media


Mike Osborne is Editor at AAP, where he has worked as a reporter and sub-editor for 25 years working across news, sports and finance. Mike's time in the field included two stints as a foreign correspondent in Europe and China, before becoming finance editor, news editor and the head of sport.

Mike Osborne

Editor at AAP

Deborah Clay oversees the news for ten radio stations including KIIS 1065 in Sydney. As well as her radio role, Deborah is a regular contributor to Channel Seven’s Sunrise and the ABC’s The Drum and was recently awarded Best Journalist/Producer at the Women in Media Awards.

Deborah Clay

National News Director at Australian Radio Network

Charles Miranda is an award-winning journalist and best selling author who has worked in newspapers and radio for 30 years. He has been managing editor of News Corp’s NSW titles including the Daily Telegraph and Sunday Telegraph, has been news editor and chief of staff. He is currently working in News 360, integrating editorial content between News’ stakeholders including Nova, Sky, Fox and Harper Collins.

Charles Miranda

Senior Australia Correspondent at News Corp

Sharon Labi is Features and Investigations Editor at Nine News and was previously chief of staff at the network.  Over the past 25 years, she has covered state and federal politics, Commonwealth and Olympic Games while at AAP, and has been a health writer, chief of staff and section editor at The Sunday Telegraph.

Sharon Labi

Features and Investigations Journalist at Nine News





Registration opens

8:30am - 9:30am

Panel discussions and Q&A Session

10:00am - 11:10am

Workshops commence

11:10am -11:30am



Event closes

9:30am -10:00am

Networking and morning tea

Register Here


exc. GST


exc. GST

Use the promo code AAPMCEB


Early Bird

Regular Pricing



29th of August 2019


8:00am Registration Opens 

11:30am Event Close


2 Holt Street 

Surry Hills, NSW 2010

2019-08-29 08:00:00 2019-08-29 11:30:00 Australia/Sydney AAP Masterclass News Corp Australia, 2 Holt Street, Surry Hills 2010 AAP Medianet masterclass@aap.com.au

"It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches."

- Regional communications manager

"It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly."

- Account coordinator

- Communications executive

"I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists."


Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813




For more information regarding the event and agenda, please contact us at masterclass@aap.com.au or (02) 9322 8140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813