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July 11th 2018 | Sydney


Make your next press release successful by learning the tips and tricks to ensure your campaign gets the media run it deserves. At our upcoming AAP Media Masterclass in Sydney on July 11th you will hear straight from leading journalists, editors and producers.

Learn about the different pitching preferences across radio, TV, print, online and the blogosphere. It's perfect for every industry and experience level, this event allows you to participate in dynamic panel discussions, small workshops and invaluable face-to-face networking time with industry professionals. 

These sessions are designed to deliver results so that you can start perfecting your pitches and generating better results for your media campaigns. Bring along your press releases so you can receive live feedback and pitch directly to our panellists! 

AAP invites you to extend your media connections and meet Sydney's leading journalists all in a half-day event!


AAP Health Masterclass


Miguel D'Souza

Digital producer and editorial trainer at AAP

Miguel D’Souza is the digital producer and editorial trainer at AAP. He is responsible for training journalists in research, verification and application skills. He also plays a role in how newsrooms source, develop and improve the speed of delivering news stories. Before joining AAP in 2008, he worked at the Seven Network, CNET, News Corp Australia and SBS Online.

Bree Hanson

Senior writer and producer at Seven's Sunrise

Bree Hanson is the senior writer and producer at Seven West media, covering major news events including the Olympics, September 11, royal weddings and worldwide terror attacks. She started her career studying journalism part-time and working in the control room running the autocue and on-air graphics for news and current affairs programs. Bree later moved to work as a segment producer on Seven’s The Morning Show and Sunrise.

Anthony DeCeglie is the deputy editor of The Daily Telegraph’s newspaper and website. He is

responsible for driving the news agenda for the publication, as well as managing the content,

layout and design that will appear on every page. Starting his career at a small rural paper in his home state of Western Australia, Anthony is now an award-winning journalist and most recently, a Walkley Awards finalist for the Scoop of the Year category in 2016.

Anthony DeCeglie

Deputy editor at The Daily Telegraph

Keshnee Kemp is the editor and content director at WHO Magazine. With over 10 years of experience in the media industry, she has worked across print, digital, television and video production. Most recently, she was editor of Cosmopolitan magazine and prior to this, she was chief of staff of Channel Nine’s live television program Today Extra.

Keshnee Kemp

Editor and content director at WHO Magazine

Genevieve Gannon

Senior journalist at The Australian Women's Weekly

Genevieve Gannon is a feature writer for The Australian Women’s Weekly. During her 10

year career as a journalist, she has covered all levels of politics, industrial relations, crime, courts, natural disasters and terror events. She was AAP’s chief court reporter in Victoria before moving to Sydney to join The Australian Women’s Weekly. As a feature writer, she now specialises in investigative stories.

For more information, contact us at masterclass@aap.com.au or (02) 93228140

Jayne-Maree Sedgman

Event moderator

Jayne-Maree Sedgman is an accomplished  journalist with over 16 years of experience. She began her career at the ABC before moving to  London, where she spent four years freelancing for the BBC and Reuters. She then rejoined the ABC in the Sydney newsroom where she worked for both radio and TV news, and radio current affairs.

Nic McClure

Executive producer at Nova 96.9

Nic McClure is the executive producer at Nova Entertainment. With a demonstrated 22 year history working in the Australian radio industry, she has been a producer for some of the country’s biggest shows including Merrick & Rosso and The Kyle & Jackie O Show. Nic currently produces the drive program Kate, Tim & Marty, heard across Australia on Nova 96.9. She is also a professional mentor at AFTRS (Australian Film Television and Radio School). 




8:30am - 9:00am

Registration, Coffee & Breakfast

9:00am - 10:15am

Media Panel with a Q&A Session 

10:15am - 10:45am

Morning Tea & Networking

10:45am - 12:00pm

Workshops: Get direct tips and feedback from our media panellists

12:00pm -12:30pm

Final Questions & Closing Remarks

On the day, you will discuss your pitches, the latest news, and gain insights and feedback on your media release.

Covering everything from:

  • What makes an impactful news angle
  • Targeting your correct audience
  • Do's and don'ts of pitching
  • Press release framework
  • Latest hot topics and trends

Learn how to penetrate the media and build lasting relationships, by knowing what angle or format to use for your story, based on what journalists need and want.


12:30pm -1:00pm

Networking Session

1:00pm - 3:00pm

Bonus Round: Understanding the media in 2018



Wednesday 11th July 2018


8:30am Registrations Open 

1:00pm Event Close


Primus Hotel Sydney

2018-07-11 08:30:00 2018-07-11 13:00:00 Australia/Sydney AAP Media Masterclass Primus Hotel, 339 Pitt Street, Sydney, 2000 AAP Medianet masterclass@aap.com.au

Not in Sydney? See the Melbourne AAP Media Masterclass


AAP Masterclass

Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813


Level 3, 250 Victoria Parade

East Melbourne VIC

Australia 3002

1300 616 813



For more information regarding the event and agenda, please contact us at masterclass@aap.com.au or (02) 93228140