10th October 2019 Sydney | 8:30am - 11:30am


Key takeaways from this event

Connecting you with the media to get your story in the news

Panel Discussions and Q&A

Ask journalists about their pitching preferences, press release bugbears and tips for successful news stories.


Gain direct feedback on your press release from media experts in your industry through round table sessions.

Bring along your press release to receive live feedback


Develop ongoing relationships and mingle one-on-one with the top experts in journalism

Make your next press release successful by learning the tips and tricks to ensure your campaign gets the media run it deserves. This event allows you to participate in dynamic panel discussions, small workshops and invaluable face-to-face networking time with the panel. 

These sessions have been proven to deliver results so that you can start perfecting your pitch and receiving higher media pick-up.  Bring along your press release, as all past Masterclasses have seen attendees stories published.

Limited to only 30 tickets, register now to start connecting with the media


Matthew Benns

Editor-at-Large, The Daily Telegraph

Matthew Benns is editor-at-Large at The Daily Telegraph and has been a career journalist working across the media from Fleet Street to Sydney. He has covered stories all over the world from tracking tigers in the Russian Far East to finding Elvis Presley's first girlfriend in Biloxi, Mississippi. He covered the Bali bombing, the Asian tsunami and has written several best selling books. 

Clair Weaver

Investigations Editor, Nine - Sydney News

Clair Weaver is an award-winning journalist at Nine News Sydney. During her 20-year career, she’s also worked at the Australian Women’s Weekly, The Sunday Telegraph and the London Evening Standard. Her work has ranged from exposés on celebrity chef Pete Evans and cancer fraud Belle Gibson, to digging up the Ferry McFerryFace scandal and Defence department's contamination of beef cattle.  

Amber Manto

Digital Director, Bauer Media

Amber Manto is the Digital Director of the Food and Homes category at Bauer Media, where she oversees the content teams for Gourmet Traveller, Homes To Love and Women's Weekly Food. She's been a journalist, sub-editor and digital content creator for 13 years, with experience across newspapers, magazines and websites during that time. Her background spans news, entertainment, teens and all facets of women's lifestyle.

Mike Osborne

Editor at AAP

Michael Osborne is the Editor of Australian Associated Press (AAP), a role he has held since 2008. Osborne has worked at AAP for over 35 years. In that time, he has worked as a reporter and sub-editor across news, sport and finance. Osborne had two stints as a foreign correspondent in Europe and China before returning to Australia to work as finance editor, news editor, and then head of sport. During his time at AAP, he has covered six summer Olympics, where he led the AAP team at the Athens, Beijing and London Games.





Registration opens

8:30am - 9:30am

Panel discussions and Q&A Session

9:30am - 10:00am

Networking and morning tea

10:00am -11:10am

Workshops commence

11:10am - 11.30am

Networking and event closes

Register Here


exc. GST

Event Details


10th October 2019


8:00am Registration Opens 

11:30am Event Close


News Corp HQ, 2 Holt Street, 

Surry Hills, NSW 2010

2019-10-10 08:00:00 2019-10-10 11:30:00 Australia/Sydney AAP Masterclass News Corp Australia, 2 Holt Street, Surry Hills 2010 AAP Medianet masterclass@aap.com.au

"It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches."

- Regional communications manager

"It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly."

- Account coordinator

- Communications executive

"I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists."


Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813

Contact Us



For more information regarding the event and agenda, please contact us at masterclass@aap.com.au or (02) 9322 8140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813