Key takeaways from this event
Connecting you with the media to get your story in the news
Make your next press release successful by learning the tips and tricks to ensure your campaign gets the media run it deserves. This event allows you to participate in dynamic panel discussions, small workshops and invaluable face-to-face networking time with the panel.
These sessions have been proven to deliver results so that you can start perfecting your pitch and receiving higher media pick-up. Bring along your press release, as all past Masterclasses have seen attendees stories published.
Limited to only 30 tickets, register now to start connecting with the media
Panel Discussions and Q&A
Ask journalists about their pitching preferences, press release bugbears and tips for successful news stories.
See our past Masterclass highlights
Gain direct feedback on your press release from media experts in your industry through round table sessions.
Bring along your press release to receive live feedback
Develop ongoing relationships and mingle one-on-one with the top experts in journalism
More panellists to be announced
Charles Miranda is an award-winning journalist and best selling author who has worked in newspapers and radio for 30 years. He has been managing editor of News Corp’s NSW titles including the Daily Telegraph and Sunday Telegraph, has been news editor and chief of staff. He is currently working in News 360, integrating editorial content between News’ stakeholders including Nova, Sky, Fox and Harper Collins.
Senior Australia Correspondent at News Corp
Sharon Labi is Features and Investigations Editor at Nine News and was previously chief of staff at the network. Over the past 25 years, she has covered state and federal politics, Commonwealth and Olympic Games while at AAP, and has been a health writer, chief of staff and section editor at The Sunday Telegraph.
Features and Investigations Journalist at Nine News
Andy Drummond is AAP’s Melbourne Bureau Chief and soon to be Editor. He previously worked as a journalist at The Wire for over a decade, covering postings across Australia and London. As a reporter, he has covered topics including the 2013 federal elections, the Julian Assange court case, the 2012 Olympics and Wimbledon. As bureau chief, he directs news coverage, mentors staff, subedits copy and regularly works with PR professionals.
Editor and former Bureau Chief at AAP
8:30am - 9:15am
Panel discussions and Q&A Session
9:30am - 10:30am
Networking and morning tea
Use the promo code AAPMCEB
Early Bird Pricing
5th March 2020
8:00am Registration Opens
11:30am Event Close
News Corp HQ 2 Holt Street
Surry Hills, NSW 2010
"It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches."
- Regional communications manager
"It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly."
- Account coordinator
- Communications executive
"I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists."
Level 6, 3 Rider Boulevard
1300 616 813
For more information regarding the event and agenda, please contact us at firstname.lastname@example.org or (02) 9322 8140
Level 8, 40 City Road,
1300 616 813