17th of October 2019 Melbourne | 8.30am - 11.30am


Connecting you with the media to get your story in the news

Make your next press release successful by learning the tips and tricks to ensure your campaign gets the media run it deserves. This event allows you to participate in dynamic panel discussions, small workshops and invaluable face-to-face networking time with the panel. 

These sessions have been proven to deliver results so that you can start perfecting your pitch and receiving higher media pick-up.  Bring along your press release, as all past Masterclasses have seen attendees stories published.

Limited to only 20 tickets, register now to start connecting with the media

Key takeaways from this event

Panel Discussions and Q&A

Ask journalists about their pitching preferences, press release bugbears and tips for successful news stories.


Gain direct feedback on your press release from media experts in your industry through round table sessions.

Bring along your press release to receive live feedback


Develop ongoing relationships and mingle one-on-one with the top experts in journalism


Andrew Drummond

Editor and former Bureau Chief at AAP

Emily White

Producer - Nine Melbourne News

James Dowling

Reporter, Herald Sun

Emily White is a Producer who works on the 4pm and 6pm Melbourne bulletins. She was previously the executive producer for Nine Local News Victoria, where she managed journalists and camera operators across the state and oversaw the production of four regional bulletins each night. Emily has also been a reporter and chief of staff at WIN News in Mildura and Ballarat.

Andy Drummond is AAP’s Melbourne Bureau Chief and soon to be Editor. He previously worked as a journalist at The Wire for over a decade, covering postings across Australia and London. As a reporter, he has covered topics including the 2013 federal elections, the Julian Assange court case, the 2012 Olympics and Wimbledon. As bureau chief, he directs news coverage, mentors staff, subedits copy and regularly works with PR professionals.

James Dowling is an award-winning Herald Sun journalist. Over 15 years he has covered state and federal politics, crime, terrorism and business. After a stint in London Dowling joined the Herald Sun in 2013. He has worked as the Herald Sun’s chief-of-staff for both the daily and Sunday papers. He is currently a Herald Sun police rounds reporter and has been covering the Lawyer X Royal Commission. 





Registration opens

8:30am - 9:30am

Panel discussions and Q&A Session

9:30am - 10:00am

Networking and morning tea

10:00am -11:10am

Workshops commence

11:10am - 11.30am

Networking and event closes


exc. GST


Event Details


17th October 2019


8:00am Registration Opens 

11:30am Event Close


HWT Towers, Ground Floor, 40 City Road, 

Southbank, VIC 3006

2019-10-17 08:00:00 2019-10-17 11:30:00 Australia/Sydney AAP Masterclass Herald and Weekly Times Tower, 40 City Road, Southbank VIC 3006 AAP Medianet masterclass@aap.com.au

"It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches."

- Regional communications manager

"It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly."

- Account coordinator

- Communications executive

"I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists."


Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813

Contact Us



For more information regarding the event and agenda, please contact us at masterclass@aap.com.au or (02) 9322 8140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813