17th of October 2019 Melbourne | 8.30am - 11.30am

Limited to only 20 seats

Connecting you with the media to get your story in the news

Make your next press release successful by learning the tips and tricks to ensure your campaign gets the media run it deserves. This event allows you to participate in dynamic panel discussions, small workshops and invaluable face-to-face networking time with the panel. 

These sessions have been proven to deliver results so that you can start perfecting your pitch and receiving higher media pick-up.  Bring along your press release, as all past Masterclasses have seen attendees stories published.

Limited to only 20 tickets, register now to start connecting with the media

Key takeaways from this event

Panel Discussions and Q&A

Ask journalists about their pitching preferences, press release bugbears and tips for successful news stories.


Gain direct feedback on your press release from media experts in your industry through round table sessions.

Bring along your press release to receive live feedback


Develop ongoing relationships and mingle one-on-one with the top experts in journalism


More panellists to be announced

Andy Drummond is AAP’s Melbourne bureau chief. He previously worked as a journalist at The Wire for over a decade, covering postings across Australia and London. As a reporter, he has covered topics including the 2013 federal elections, the Julian Assange court case, the 2012 Olympics and Wimbledon. As bureau chief, he directs news coverage, mentors staff, subedits copy and regularly works with PR professionals.

Andy Drummond

Bureau chief at AAP





Registration opens

8:30am - 9:15am

Panel discussions and Q&A Session

9:30am - 10:30am

Workshops commence

10:45am -11:30am

Networking and morning tea


Event closes

Register Here


exc. GST

Regular Pricing


exc. GST

Early Bird Pricing

Use the promo code AAPMCEB

Event Details


17th of October 2019


8:00am Registration Opens 

11:30am Event Close


HWT Towers Ground Floor, 40 City Road 

Southbank, VIC 3006

2019-10-17 08:00:00 2019-10-17 11:30:00 Australia/Sydney AAP Masterclass Herald and Weekly Times Tower, 40 City Road, Southbank VIC 3006 AAP Medianet masterclass@aap.com.au

"It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches."

- Regional communications manager

"It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly."

- Account coordinator

- Communications executive

"I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists."


Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813

Contact Us



For more information regarding the event and agenda, please contact us at masterclass@aap.com.au or (02) 9322 8140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813