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AAP MASTERCLASS

12th of March 2020 Melbourne | 8.30am - 11.30am

SOLD OUT

Meet the media and discover best practices for pitching in 2020

AAP's famous Masterclasses have been connecting people with the media to provide an understanding of what journalists really want from PR. Learn all the tips and tricks to ensure your campaign gets the media run it deserves. This event allows you to participate in dynamic panel discussions, small workshops and invaluable face-to-face networking time with the panel.


With an average rating of 4.8 out of 5, these sessions have been proven to deliver results so that you can start receiving higher media pick-up.  Bring along your press release, as all past Masterclasses have seen attendees stories published.


Limited to only 20 tickets, register now to start connecting with the media

Key takeaways from this event

Panel Discussions and Q&A

Ask journalists about their pitching preferences, press release bugbears and tips for successful news stories.

Workshops

Gain direct feedback on your press release from media experts in your industry through round table sessions.

Bring along your press release to receive live feedback

Networking

Develop ongoing relationships and mingle one-on-one with the top experts in journalism

Panellists

Emily Rice is an award-winning senior journalist, presenter and health reporter at Nine News. She has almost two decades of experience across Australian and international news channels. She has delivered breaking stories for Channel Nine, Network Ten and Southern Cross Austereo.

Emily Rice

Senior Reporter at Nine News

Donna Demaio is an award-winning Senior Journalist, Editor and Broadcaster at 3AW, contributing also to the station’s national network. For more than 25 years, she has covered entertainment, arts, sport, travel, lifestyle and general news. Donna is the Australian Correspondent for Radio NZB Auckland, a contributor to The Age online, an accomplished MC and teaches Radio Journalism, Food, Lifestyle and Travel writing at Macleay College.

Donna Demaio

Senior Journalist at 3AW

Chief of Staff at Herald Sun

Jon Kaila

Jon Kaila is the Chief of Staff at the Herald Sun, responsible for running the newsroom and reporting directly to the editor of the newspaper. Jon generates story ideas, coordinates coverage of local, national and international major events and manages editorial staff who write for the news pages of the newspaper.

Agenda

Time

Session

8:00am ......................................................................................................... Registration opens

8:30am - 9:30am .......................................................................................... Panel discussion and Q&A session

9:30am - 10:00am ........................................................................................ Networking and morning tea

10:00am -11:10am ....................................................................................... Workshops commence

11:10am - 11:30am ....................................................................................... Networking and event closes

Register Here

$199

exc. GST

Regular Pricing

$149

exc. GST

Early Bird Pricing

Use the promo code AAPMCEB

Event Details

Date: 

12th of March 2020


Time: 

8:00am Registration Opens 

11:30am Event Close


Venue:

HWT Tower Ground Floor, 40 City Road 

Southbank, VIC 3006

2020-03-12 08:00:00 2020-03-12 11:30:00 Australia/Sydney AAP Masterclass Herald and Weekly Times Tower, 40 City Road, Southbank VIC 3006 AAP Medianet masterclass@aap.com.au

"It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches."

- Regional communications manager

"It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly."

- Account coordinator

- Communications executive

"I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists."

Testimonials

Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813

Contact Us

Melbourne

Sydney

For more information regarding the event and agenda, please contact us at masterclass@aap.com.au or (02) 9322 8140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813

Backed by Australian Associated Press