29th of October 2019 | 8:30am - 11:30am

First Canberra Masterclass Ever

Limited Seats Left

Key takeaways from this event

Connecting you with the media to get your story in the news

Panel Discussions and Q&A

Uncover journalists pitching preferences, press release bugbears and tips for successful news stories.

Our Event Moderator will pose questions to the panel about what they need from you to get your story across the line. The event moderator will then turn it over to you to ask panellists about deadlines, story angles, needs and wants.


Gain direct feedback on your press release from media experts in your industry.

Small round-table sessions will allow you to engage directly with some of the biggest journalists, editors and producers in Australia.

Bring along your press release so you can receive live feedback and pitch directly to our panellists.


Develop ongoing relationships with the top experts in journalism

Mingle one-on-one with journalists who you may be pitching to, but could never have the opportunity to see face-to-face.

Make your next press release successful by learning the tips and tricks to ensure your campaign gets the media run it deserves. This event allows you to participate in dynamic panel discussions, small workshops and invaluable face-to-face networking time with the panel. 

These sessions have been proven to deliver results so that you can start perfecting your pitch and receiving higher media pick-up.  Bring along your press release, as all past Masterclasses have seen attendees stories published.

Limited to only 30 tickets, register now to start connecting with the media


Tom McIlroy

Political Reporter, Australian Financial Review

Tom McIlroy is a federal politics reporter for The Australian Financial Review. He has worked for Nine and Fairfax Media since 2011, covering news and politics in regional Victoria, at The Canberra Times and for the Sydney Morning Herald and The Age from Canberra. In addition to politics, Tom writes about tax and public administration from Parliament House in Canberra.  

Joe Kelly

Canberra Bureau Chief, The Australian

Joe Kelly is now the Canberra Bureau Chief for The Australian. He joined The Australian in mid-2008 in Sydney and moved to the Canberra Press Gallery at the start of 2010. He has covered the Rudd, Gillard, Abbott, Turnbull and Morrison periods of leadership as well as 10 budgets and four election campaigns.

Kristen Davidson

Host, Mix 106.3 Breakfast

Kristen Davidson is a presenter on the Mix 106.3 Breakfast program. She studied a degree in journalism and regularly writes columns for News.com.au, Mamamia and HerCanberra. Davidson has also presented news stories for WIN News TV as the Canberra entertainment reporter and through social media. Before settling in Canberra, she had stints hosting and working in the newsroom at KOFM Newcastle and SAFM Adelaide.

Laura Gardiner

Chief of Staff, WIN News Canberra

Laura Gardiner is the bureau chief at WIN News Canberra. After receiving a Bachelor of Communications, Journalism and Broadcasting in 2009, Gardiner started her career as a sports journalist at Sports News First in Perth. She joined WIN in 2016 as a reporter in Rockhampton, Queensland before becoming the chief of staff in the Cairns newsroom. 





Registration opens

8:30am - 9:30am

Panel discussions and Q&A Session

10:00am - 11:10am

Workshops commence

11:10am -11:30am



Event closes

9:30am -10:00am

Networking and morning tea

Register Here


exc. GST

Regular pricing

Limited Seats Left

Use the promo code AAPMCPROMO to receive 60% off each ticket!



29th October 2019


8:00am Registration Opens 

11:30am Event Close


National Portrait Gallery

King Edward Terrace, 

Parkes, ACT 2600

2019-10-29 08:00:00 2019-10-29 11:30:00 Australia/Sydney AAP Masterclass National Portrait Gallery, King Edward Terrace, Parkes ACT 2600 AAP Medianet masterclass@aap.com.au

"It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches."

- Regional communications manager

"It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly."

- Account coordinator

- Communications executive

"I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists."


Level 6, 3 Rider Boulevard,

Rhodes NSW

Australia 2138

1300 616 813




For more information regarding the event and agenda, please contact us at masterclass@aap.com.au or (02) 9322 8140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813