March 13th 2018 | Sydney

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Meet and directly pitch to the health media at AAP's Masterclass event. Hear from leading journalists, editors and producers to discuss the current trends in health media and discover what they need and want from communications professionals in 2018. 

Hosted by AAP, Australia's national news agency, the event is designed for you to learn about the different preferences and requirements when pitching to media across radio, TV, print, online and to the blogosphere. It will uncover do's and don'ts; deliver actionable opportunities and help to build your media network - all in a half-day session. 

On the day you'll participate in a dynamic panel session discussing health media and how stories are borne, followed by small-group participation in workshops hosted by our media panellists to gather feedback on your current or future campaigns and initiatives.

* Bring your press release or campaign pitch as these events are designed to deliver results. The AAP Masterclass is not only for learning for future, it's for platforming your cause now!

AAP invites you to chat openly with some of our most valuable media contacts!

AAP Masterclass 2017


Jayne-Maree Sedgman

Event Moderator

Jayne-Maree Sedgman is an accomplished journalist with over 16 years of experience. She began her career at the ABC before moving to London, where she spent four years freelancing for the BBC and Reuters. She then rejoined the ABC in the Sydney newsroom where she worked for both radio and TV news, and radio current affairs.

Gary Nunn

Journalist at Fairfax Media

Gary Nunn writes on various subjects, including health for The Australian Women’s Weekly, The New Daily, Fairfax Media and News Corp. Today, Gary writes features, op-eds and interviews across the Australian media, and is a regular columnist for Fairfax Media, focusing on men’s health and fitness. In addition, Gary works part-time at Change.org. He previously worked at Camp Quality in Australia and in PR for UK brands such as Stonewall and Comic Relief.

Jacqueline Mooney

Editor, Women's Health Magazine at Pacific Magazines

Jacqueline Mooney is a media professional with 23 years publishing experience, specialising in building brands and communities through the health and women’s lifestyle space. Jacqueline is currently the editor of Women’s Health Magazine, and has worked in senior editorial positions on a range of major Australian brands, including DOLLY, CLEO, Bride to Be, Weight Watchers and Prevention. In her current role, she sets the editorial direction for a brand that moves the hearts and minds of 347,000 Australian women every month, with a rapidly growing audience across digital and social.

Bree Hanson

Senior Writer/Producer at Seven's Sunrise

While studying journalism part-time, Bree  Hanson worked in the control room running the autocue and on-air graphics for news and current affair programs. She later moved to work as a segment producer on Seven’s The Morning Show and Sunrise. Now for over 18 years, Bree has been working at Seven West Media as a senior writer and producer covering major news events including the Olympics, 

September 11, royal weddings and worldwide  terror attacks.

Gabriella Rogers

Medical Reporter at Nine News

Gabriella Rogers has been a journalist for 25 years and has worked across the country.  She has spent most of her career at the ABC and the Nine Network. For the past 13 years, Gabriella has specialised in health and medical reporting. Medical reporting has been the most rewarding part of her career and she has broken numerous major stories to a broad and large audience that includes the network’s 6pm TV news and 9’s online platforms, such as 9news.com.au.

Olivia Willis

Health Reporter at ABC

Olivia Willis is an online health reporter with ABC Radio National. Olivia joined the ABC in 2014 as a digital producer for the national morning news program RN Breakfast and later moved to work as a producer in the ABC’s science and health unit. Olivia covers the latest health and medical research stories for ABC News and produces an ABC podcast about women’s health and sexuality called Ladies, We Need To Talk.

Paddy Wood

Digital Editor at Australian Doctor Group

Paddy Wood is the digital editor at Australian  Doctor Group – the country’s largest network of publications for health practitioners which includes titles such as Australian Doctor and 

Medical Observer. His role bridges news editing and digital audience development. Prior to his 

work with the Australian Doctor Group, Paddy worked for Australian Associated Press. His 

reporting has been recognised at the National Press Club Health Journalism awards.

Julian Drape

Sydney Bureau Chief at Australian Associated Press

Julian Drape studied arts/law at Melbourne  University where he edited the student paper 

Farrago and worked on community radio.  He spent two years on the PANPA-winning 

tri-weekly rural paper The Area News in Griffith before doing an AAP cadetship in 

2007. Julian worked in the Canberra press gallery for five years before becoming AAP’s 

European correspondent in 2013. He returned to Melbourne as chief of staff in 2016 and then 

became Sydney bureau chief in early 2017.

Lizza Gebilagin

Deputy Editor at Women's Health Magazine

Lizza Gebilagin is the Deputy Editor of Women’s Health Magazine. Lizza's first experience working with magazines was with Rolling Stones and since has been Deputy Editor of Body+Soul, Cleo and Dolly Magazines. In 2013 she completed a TV Presenting course at NIDA and has been the face of Women's Fitness TV’s celebrity workout series and Cleo's online MMA documentary Fight Like A Girl. When she’s not writing, Lizza trains in the boxing gym as an MMA fighter.




8:30am - 9:00am

Registration, Coffee & Breakfast


9:00am - 10:15am

Health Media Panel with a Q&A Session 

Moderated by Jayne-Maree Sedgman

10:15am - 10:45am

Morning Tea & Networking

10:45am - 12:00pm

Workshops: Get direct tips and feedback from our health media panellists


Final Questions & Closing Remarks

Jayne-Maree Sedgman

On this one-day event, you will discuss your stories, the latest news, and gain insights and feedback on your media strategy. 

Covering everything from:

  • What makes an impactful news angle
  • Targeting your correct audience
  • Do's and don'ts of pitching
  • Press release framework
  • Latest hot topics and trends

Learn how to penetrate the media and build lasting relationships, by knowing what angle or format to use for your story, based on what journalists need and want.



Networking, Coffee & Snacks

Jacqueline Mooney, Women's Health

Gary Nunn, Fairfax Media

Bree Hanson, Seven Sunrise

Gabriella Rogers, Channel 9

Olivia Willis, ABC 

Paddy Wood, Australian Doctor Group

Julian Drape, AAP


Event Close



Tuesday 13th March 2018


8:30am Registrations Open 

12:30pm Event Close


Primus Hotel, 339 Pitt St, 

Sydney, NSW 2000

2018-03-13 08:30:00 2018-03-13 12:30:00 Australia/Sydney AAP Masterclass: Health Edition Primus Hotel, 339 Pitt Street, Sydney, 2000 AAP Medianet masterclass@aap.com.au


AAP Masterclass

Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813


Level 3, 250 Victoria Parade

East Melbourne VIC

Australia 3002

1300 616 813



For more information regarding the event and agenda, please contact us at masterclass@aap.com.au