AAP Masterclass:

18th October 2017 | The Age, Docklands Victoria

Tuesday 17th October 2017 | RACV City Club, 501 Bourke St, Melbourne, VIC 3000

2017-10-17 08:30:00 2017-10-17 12:00:00 Australia/Melbourne AAP Masterclass: Health Edition RACV City Club, 501 Bourke St, Melbourne, VIC 3000 AAP Medianet marketing@aap.com.au

Health Edition

Hear from and meet leading health editors, journalists and reporters to discuss the changing health media industry in AAP's first Health Media Masterclass. 

This is the first in a series of Australian-wide events that will connect you with key influencers and newsrooms from all sectors of the media. 

Get involved in workshops run by our panellists and personally ask them for advice on story angles, trending topics, their likes and dislikes and the importance of that initial pitch. Pick their brains to discover actionable insights to what is the best practice in today's media landscape and help ensure your future news and stories are successfully covered in the media. 

AAP Medianet invites you to chat openly with some of our most valuable media contacts!


Katie Dower

Senior Producer at 3AW 693

Katie Dower is the Senior Producer at 3AW 963. Katie is an experienced producer whose career has spanned across online, radio, print and television. Throughout her career, Katie has developed award-winning content for clients including Southern Cross Austereo, Nova Entertainment and Macquarie Media.

Emily Rice

Health Reporter at Nine News

Emily Rice is an award-winning Senior Journalist, Presenter and Health Reporter at Nine News. Emily has 18 years experience across Australia and international news channels, she has delivered breaking stories for Channel Nine, Network Ten and Southern Cross Austereo.

Luke Benedictus

Editor, Men's Health Magazine at Pacific Magazines

Luke Benedictus is the Editor of the Australian edition of Men’s Health where he oversees the editorial direction of the magazine, website, social channels and brand extensions. During his 9 years on the title,  Men’s Health has seen a readership of over 526,000 and a Facebook audience of 1.38 million. Luke has over 18 years of journalism experience, working across Australia, the United Kingdom and France. 

Aisha Dow

Health Journalist at The Age

Aisha Dow is the Health Journalist at The Age. Aisha was previously The Age’s city report for 4 years and has been working in journalism for over 8 years. In 2013, Aisha was announced as Melbourne Press Club's Young Journalist of the Year. 

Grant McArthur

Health Editor at Herald Sun

Grant McArthur is the Herald Sun’s Health Editor. Grant joined the paper 11 years ago and was awarded a Walkley last year. Grant has been named as Specialist Reporter of the Year at the News Awards for his work in the health and medical sector. 

Tonya Roberts

Presenter and Event Moderator

Tonya Roberts is an experienced communications specialist having worked around Australia with the ABC's Radio broadcasting and most recently with 774 ABC Melbourne.Her family background, coverage of health issues and long term interest in science and fitness, equip her particularly well to be the host of our media sessions. 

Sarah Wiedersehn

Medical Reporter at Australian Associated Press 

Sarah Wiedersehn is the Medical Reporter at Australian Associated Press. She has over 20 years experience in journalism and held news presenting positions at Radio 2GB and Southern Cross Ten. Sarah has a specific interest in mental health, nutrition, dietetics and sports physiology.




8:30am - 9:00am

Registration, Coffee & Breakfast


9:00am - 10:00am

Health Media Panel with a Q&A session 

Moderated by Tonya Roberts

Panel includes all key speakers

10:00am - 10:30am

Morning Tea & Networking

10:30am - 11:45am

Workshops: Get direct tips and feedback from our heath media panellists


Closing Remarks

Tonya Roberts

Luke Benedictus, Men's Health

Aisha Dow, The Age

Katie Dower, Radio 3AW

Grant McArthur, Herald Sun

Emily Rice, Nine News

On this one-day event, you will discuss your stories, the latest news, and gain insights and feedback on your media strategy. 

Covering everything from:

  • What makes an impactful News Angle
  • Targeting your correct audience
  • Do's and don'ts of pitching
  • Press release framework
  • Latest hot topics and trends

Learn how to penetrate the media and build lasting relationships by knowing how to prepare your story in what format or angle based on what journalists need and want.



Event Close



Tuesday 17th October 2017


8:30am Registrations Open 

12:00pm Event Close


RACV City Club, Level 2, 501 Bourke St, 

Melbourne, VIC 3000

Save the date for our next AAP Masterclass coming soon. Regsiter your interest below. 

Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813


Level 3, 250 Victoria Parade

East Melbourne VIC

Australia 3002

1300 616 813



For more information regarding the event and agenda, please contact us at masterclass@aap.com.au